True or false? the major advantage of a mass market strategy is recognizing people's differences in shopping patterns.

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11-10-2017
Business

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True or false? the major advantage of a mass market strategy is recognizing people's differences in shopping patterns.

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ahmedishaal ahmedishaal · Answer 1 · 2017-10-18T14:35:14+02:00

The answer is false.
It is not the major advantage of a mass market strategy that recognizing people's differences in shopping pattern, instead of advantage it is in the limitations of mass marketing strategy.
A market strategy in which a firm have the authority to ignore the market segment differences and with this a firm can also appeal with one strategy or offer to the whole market, is known as mass marketing strategy.