Rather than leaving new products to chance, a company must carry out strong new product planning and set up a systematic, customer-driven new product development process for finding and growing new products. there are eight major steps in this process beginning with and ending with .

Question

13-03-2017
Business

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Rather than leaving new products to chance, a company must carry out strong new product planning and set up a systematic, customer-driven new product development process for finding and growing new products. there are eight major steps in this process beginning with and ending with .

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metchelle metchelle · Answer 1 · 2017-03-24T13:05:04+01:00

The answer that best fits the blanks above are IDEA GENERATION, and COMMERCIALIZATION, respectively. In carrying out a powerful new product planning and design, there is a process that should be followed and the process includes eight steps which include idea generation, idea screening, concept development and testing, marketing strategy development, business analysis, product development, test marketing, and lastly, commercialization.