Answer:
In developing brands, a company has four choices:
- line extensions: encompassing an existing brand name to new formats.
- brand extensions: Mixes an existing brand with a new product category. Like pepsy max or coca cola zero.
- multibrands Launching several different brands in the same product category. Nestle has different brands of cereals as a way to cover different segments.
- new brands. Re branding an existing brand as it is not as powerful as before.
